MOOOI
A LIFE EXTRAORDINARY
SALONE DE MOBILE, MILAN
The Indigo Experience Lab represented a partnership with ECCO Leather, Shin-Denim, and Denim City, Amsterdam based denim innovators. During the show, visitors were able to take part in interactive workshops held at the Lab and learn more about the secrets behind Moooi’s favourite materials and revolutionary techniques.
As Milan welcomed hordes of international visitors, Moooi’s new launches were simultaneously on display at more than 20 locations around the globe. These global introductions are part of the brand’s More Moooi Moments year-round product launches, which are generating fresh momentum for the brand and, not least, more frequent reasons to revere it, whether you’re celebrating menageries or ménages.